WheelWorks Business Case Study Essay Example | Topics and Well Written Essays - 1000 words

WheelWorks Business Case Study - Essay Example Therefore, employee needs are used to motivate employees across organizations universally. Maslow’s need hierarchy can be explained as below: This is the basic need of every individual. It is concerned with satisfying the primary needs such as food. Until these needs are satisfied, no individual would look forward to satisfy his/her other needs. A famous saying ‘man can live on bread alone if there is no bread’ suggests that human beings first try to acquire necessities for their survival. At Wheel Works, for example, the employees are being given highest possible wages along with bonus and sick pay. Once primary needs are satisfied to a reasonable degree (which is mostly subjective), the second level of needs comes. This need is concerned with the safety of an individual from danger or self-preservation. It is to be noticed that human beings will think of safety of their lives only when their need for food is met. In an organization, safety needs can be met by establishing safety system that ensures employees are free from danger and accidents. In the Wheel Works factory, for example, employees are assured sick pay, health plans. These needs in the ladder of Maslow’s need theory represent the desire for belongingness, which is concerned with human desire to be accepted and appreciated by others. When it becomes dominant, individuals try to create meaningful relationship with others. In an organizational context, where employee supervision and control are stringent, informal groups may be formed to interact among one another in the group. For example, the sales force has the freedom to do the correct job. The esteem needs are concerned with self-respect, self-confidence, a feeling of personal worth and feeling of being unique and recognition. In the context of Wheel Works, employees are given the freedom to work and excel in their work. It is the need to maximize one’s potential, whatever it may be. This is

Employee Relations Master Case Study Example | Topics and Well Written Essays - 2250 words

Employee Relations Master - Case Study Example Similarly the conflicts as well as the disagreements in the company could be resolved and structured in a way that any industrial actions or any other forms of disaffections are avoided. The company should also provide a framework which is normative for dealing and the identification of the problematic areas in the company. (Alderman 1992) In this scenario Tim Fraser an employee at the Brinley Financial Services has been a product sales assistant for two years. His main job has been selling the company's products and recording the sales details on a database. He has periodically been visiting websites that are unrelated to his job during his break periods but recently he has however been doing so regularly during the working day. According to him he is only killing time since the other employees do it too. The company has however stopped this activity by issuing a new guideline which states that "Henceforth staff must not use Company equipment for non-work activity. Failure to comply with this policy may expose the employee to disciplinary action and possibly dismissal." One day Tim's supervisor Maxine Tim's supervisor saw that he was on another visit and he therefore decided to suspend him asking him to leave the building pending notice of the disciplinary hearing. On the other hand Tim's colleagues are very angry and they decide to refuse to work until Tim is reinstated. However the company has issued the workers with an official notice to immediately return to their duties and failure to do so could result to their dismissal because of their unlawful action. Strategies that was available to Maxine Salter and the BFS to avoid such a dispute. In the scenario above there are some strategies and styles as well as some disciplinary procedures that the company would have adapted so as to avoid such a dispute. (Ashdown 1993) Managerial styles The company should adapt to managerial styles that are flexible and avoid the arbitrary and the punitive discipline models which are associated with a very hard management styles. The company's management should adapt a reconstructed model which is corrective and which is also associated with the soft management. In such a model there are very few dismissible offences and also the stages that are involved in the procedures gives a lot of opportunity for an employee to reform even though the process due is imperative. By the company adapting such a model it will be seen as very respectable and also fair in all its dealings especially when it comes to disciplinary action on the employees. If this management is appropriately used Maxine Salter who is the supervisor would have given Tim who had been periodically visiting websites that are unrelated to his job during his break periods an opportunity to attend an assistance program in opposition to taking any other form of action such as suspending him in an un-procedural manner. But if the assistance program fails then he should dismiss him if need be and such actions would be perceived to be very legitimate by the external agencies as well as the workforce. This is because the company has taken the initiative to correct the behaviour but no positive results were attained. Disciplinary procedures and rules relating to industrial conflict It is very important the Maxine and the BFS Company to know that any disciplinary proc

Personal Income Tax Administration In Nigeria Economics Essay

Personal Income Tax Administration In Nigeria Economics Essay The success achieved by Federal Inland Revenue Service (FIRS) in meeting the targets set for its integrated tax offices nationwide is no doubt a challenge to its state counterparts (SBIRS). Personal income tax that is supposed to be paid by self employed individuals in Nigeria constitutes a major source of revenue accruable to various state government of the nation. Unfortunately, the correct assessment and collection of taxes from these groups of taxpayers remains a mirage due to myriad of factors. Prominent among these factors is the failure of majority to register with revenue authority as revealed in this study. This paper therefore recommends various strategies that can be adopted by government to bring into the tax net of the government numerous self employed persons in the society which can impact positively on increased revenue generation and the attendant quantity and quality of infrastructural facilities that can be provided by the government. Introduction Tax is defined as money that has to be paid to the government by the people according to their profits on goods and services provided. Chris and Elizabeth (2001) also defined taxes as a forced proportional contribution from persons and property levied by the state by virtue of its sovereignty for the support of government and for all public needs. Other definitions can also be gleaned from judicial precedents. In Matthew V. Chikory Marketing Board of Victoria Australia, Latham, C. J. defined tax as a compulsory exaction of money by a public authority for public purposes. Tax in this regard is seen as a means of raising money from the public by the government by means of contributions from individual persons. In the American case of United States V. Butler, Justice Robert defined tax in the general understanding of the term as exaction money from members of the society for the support of the government expenditure (Chris and Elizabeth 2001). In summation therefore, according to Chris and Elizabeth (2001) tax has three basic features namely; a compulsory levy imposed by government, or local authority, for public purpose and to encourage social justice. A tax according to Ayua (1996) is not a voluntary payment but a compulsory pecuniary burden placed on taxpayers for the benefit of the society. Generally, taxation can be described as a form of levy imposed on all residents living and non-residents doing business within a tax jurisdiction. It is a civic and patriotic responsibility of citizens to pay taxes imposed which also come to the government as income or revenue yielding device to finance the provisions of socio-economic and infrastructural amenities and also to enhance industrial efficiency. The aim of this paper is to look into various constraints faced by tax authorities in assessing and collecting taxes from self-employed taxpayers and proffering solutions as regards strategies to be adopted by revenue authorities for expanding the Nigerian tax net to improve tax collection drive covering the self-employed. Review of related literature Under the review of literature the history of taxation in Nigeria, the objectives of taxation and the use of taxation as an instrument of economic regulation or control have been treated. 2.1 The history of taxation in Nigeria The history of taxation in Nigeria dates back to the pre-colonial period. According to Lekan and Sunday (2006) before the colonization of the different entities which were later amalgamated under the name Nigeria, there were different systems of taxation existing in the form of compulsory services, contribution of goods, money, labour and so on amongst the various kingdoms, groups and tribes controlled by the Obas, Emirs, Ezes, Attah of Igala, Tor Tiv, Ohinoyi of Ebira and so on in order to sustain the monarchs. The various taxes levied by the different ethnic groups by the kings according to Ola (2004) took several forms such as Zakkat levied on Moslems for educational, charitable and religious purposes, kudin-kasa, a form of an agricultural tax levied on utilization of land, shuka-shuka levied on the ownership of cattle based on the member of cattle, Ishakiloe- contribution of farm products as a form of land tax in exchange for the use of land for agricultural purposes payable to Obas, chiefs and family community heads, community tax payable by all adults in order to execute projects beneficial to the community; Oko-ane payable to Attah Igala for hunting in a particular forest, Osusu Imachi-Nkwu payable to Ezes in Igbo land by those who harvest palm fruits and are expected to contribute proportion of the harvested palm oil. In Tivland in Benue state certain taxes are paid by couples during marriage ceremonies which are used for various community development projects. The present form of taxation in Nigeria could be traced to the establishment of a British colony in Lagos on August 6, 1861 and subsequent amalgamation of the Southern and Northern protectorates of Nigeria in 1914. During the colonial era according to Yerokun (1997), the imposition of any type of tax on citizens (individuals and corporate) took the form of promulgation of laws by the colonial authority. Examples of such law include Native Law ordinance cap 74 of 1917 applicable to Western Nigeria. The re-enactment of the same law in 1929 according to Ola (2004) which for the first time imposed taxes on women resulted in the Aba women riot of 1929. Another law was that of non-natives protectorates tax ordinance of 1931. The ordinance was later repealed and incorporated into the taxation ordinance No. 4 of 1940 and subsequently re-enacted as the Income Tax Ordinance (ITO) 1943. The above tax laws according to Yerokun (1997) were administered on individuals and corporate entities by various tax and revenue officers in the different provinces and regions. In order to promote uniformity in the incidence of taxation throughout the geographical entity called Nigeria according to Lekan and Sunday (2006), the colonial government in 1958 set up the Raisman Commission. The commission at the end of its work recommended the introduction of uniform basic income tax principles for application in all regions of Nigeria. This recommendation was accepted by the government which incorporated the same into the 1960 constitution of the Federal Republic of Nigeria. This led to the promulgation of the Income Tax Management Act (ITMA) 1961 and Companies Income Tax Act (CITA) 1961. The taxation of individuals as opposed to companies is governed by the ITMA 1961, the main purpose according to Ariwodola (2000) is to regulate the imposition of personal income tax throughout the Federation so that internal double taxation of incomes by the Federal Government and State Government will be avoided. The Act sets up a Joint Tax Board (JTB) which is charged with the responsibility of determining technical and other issues in which interests of those Government might otherwise be in conflict. Each government has sole Jurisdiction to impose personal income tax on individuals resident or deemed to be resident in its territory and the 1961 Act does not seek to encroach upon the right of each government to decide upon the appropriate level of taxation of those individual who under the provisions of the Act, fall within its jurisdiction. The ITMA determines such questions as to what is taxable income, what deductions may be allowed against gross income to arrive at the taxable income and the period over which assessable income is to be determined. The above legislations (ITMA and CITA) 1961 were later repealed and re-enacted as the Personal Income Tax Act (PITA) 1993, and the Companies Income Tax Act CAP 60 LFN, 1990 respectively. As a result of the work of the Tax Laws Review Commission, these laws have been reviewed and updated and are included in the laws of the Federal Republic of Nigeria 2004. The current law that governs the administering of Personal Income Tax (PIT) is the Personal Income Tax Act Cap. P8 LFN 204 which imposes tax on incomes of individuals and corporations. 2.2 Objectives of Taxation Tax is generally regarded as a pecuniary burden laid upon individuals or persons or property to support the government and it is a payment exacted by legislative authority. Tax according to Nightingale (2000) under any jurisdiction is discriminatory in the sense that it is assessed on persons or property based on profits/incomes or gain, the benefit derived by citizens from tax payment is without reference to the contribution of individual tax payers. In line with this therefore, according to Ariwodola (2005) it is accurate to say that the primary objective and purpose of taxation in most nations of the world is essentially to generate revenue for government expenditure on social welfare such as provision of defense, law and order, health services and education. Revenue from taxation can also be spent on capital projects otherwise called consumer expenditure, creating social and economic infrastructure which will improve the social life of the people. Quite apart from this primary purpose, taxation as the most potential source of revenue to government of any nation has played very prominent roles as an instrument of governments economic, social and fiscal policy. Other major objective of taxation in any economy of a nation are as follows: The use of taxation as an instrument of economic regulation or control: For the purpose of discouraging certain forms of anti-social behaviour in the society. Taxation according to Musgrave and Musgrave (1984) can be extensively used in regulating the consumption pattern resulting in economic stabilization. Anti-social behaviour such as drinking of alcohol, smoking and pool betting can be controlled by imposition of higher taxes on production of such goods. Investment promotion: The resource allocation dimension of taxation policy is its role in promoting investment as a critical measure of ensuring a healthy economy through creation of new wealth. In Nigeria, government sometimes introduces tax incentives and attractive tax exemptions as an instrument to woo and induce local and foreign investors in areas such as manufacturing of goods, export processing, oil and gas and utilities, which are critical and necessary for the economic development and growth of the nation. Income and wealth distribution: The use of transfer payments and benefits to those members of the society who are less well off according to Musgrave and Musgrave (1980) is to promote social equality. Taxation as a mechanism for income and wealth distribution holds that the burden of taxation should be heavier for the rich in the society than for the poor so that taxes collected are used to pay for social services for the less fortunate. Harmonization: Harmonization according to Lekan and Sunday (2006) is said to be the modern objective of Economic community of West African States (ECOWAS). The idea of a single market in ECOWAS member nations is to provide for the free movement of goods/services, capital and people between member states. The philosophy behind this single market therefore suggests that these tax systems of member states should be harmonized. Generally, according to Ola (2004) taxation is a powerful and potential fiscal stabilizer employed by government of nations to plan development policies. It is a device according to Nightingale (2004) to induce economic development and favourable balance of payments. 3. Method The study employed a survey design and data was collected from the Adamawa State Board of Internal Revenue and using convenient sampling, 90 self employed persons in Jimeta-Yola metropolis in Adamawa State were interviewed. The data was analyzed using descriptive statistics made up of simple percentages. 4. Discussion Self-employed tax payers are unincorporated individuals or body of individuals engaged in their own businesses either as sole traders or in partnerships. Such persons include individual contractors, traders, professionals, consultants, market women, artisans and all other entities that are not liable to tax under the Companies Income Tax Act (CITA), but under the Personal Income Tax Act (PITA). This means such persons are taxable on income accruing to them personally. In the study conducted among the self-employed in Jimeta-Yola metropolis in Adamawa State, it was discovered that just very few individuals registered with the state Board of Internal Revenue (SBIR) for 2010 and 2011 tax year as indicated in the table below. Table 1: Rate of Registration of Self-Employed Persons with Tax Authority (Adamawa State Board of Internal Revenue) 2010 2011 2010 2011 Self-Employed Group Registered Unregistered Total Registered Unregistered Total 1 14 15 2 13 15 Electricians 15 15 15 15 Mechanics 2 13 15 4 11 15 Painters 3 12 15 5 10 15 Vulcanizers 1 14 15 15 15 Welders 15 15 15 15 07 83 90 11 79 90 Source: Field Survey, 2011. Out of 90 self-employed groups interviewed in Jimeta-Yola metropolis regarding whether they have registered with Adamawa State Board of internal revenue for the purpose of paying tax on their income for 2010 and 2012 Assessment year, only 7 of them in 2010 indicated that they have registered representing about 12.2% registered with the State Board of Internal Revenue (SBIR) while the remaining 87.8% failed to register. The above scenario is likely to be a total reflection of what is happening through out the entire country, where there is wide trend of tax aversion by the self-employed group in the country. Given a whole gamut of self-employed persons in the society as enumerated above, a huge amount of revenue can be generated by various state tax authorities if self-employed individuals are properly brought into the tax net of the government. It is the requirement of the law PITA Cap P8 LFN 2004 that all self-employed tax payers are required to file self-assessment tax returns with their respective relevant state tax authorities every year within 90 days of the commencement of a new tax year. Such tax return is expected to disclose transactions relating to the individuals income for the year. Unfortunately according to Ariwodola (2000) a large sum of money by way of revenue that suppose to have been generated from these group of tax payers (self-employed) by the government remain uncollected year in year out due to the following factors. Lack of Taxpayers Data/Information: There is no detailed information on or database for the self-employed in Nigeria, thus bringing them into the tax net is different. This is a very serious problem in personal taxation as it often difficult most a times to determine the residence of individuals which is vital for the purpose of identifying the relevant tax authority of a tax payer. A lot of time is often spent in residence determination especially where there is dispute between two or more tax authorities leading to loss of revenue that would have accrued. Inefficient Utilization Tax Revenue: There is a general apathy to voluntary compliance with the provisions of the tax laws because of the level of decay in basic infrastructure such as light, water and good roads. This problem has always called to question the need for continued payment of tax in Nigeria. Lack of Experienced and Qualified Personnel: Most tax officers lack the requisite experience and knowledge of the tax laws required to appropriately assess the self-employed to tax. Inadequate Penalties/Absence of Enforcement: In Nigeria, the penalties for non-compliance with relevant tax provisions are too lenient to compel the self-employed to pay tax. There is also a general lack of enforcement of existing penalties. Inadequate Records: Most self-employed persons do not maintain adequate records of their income and expenditure. In most cases, they mix their business activities with their private affairs thus making it difficult to determine the income taxable. Lack of Public Enlightenment: Most of the self-employed tax payers do not know what tax to pay, when to pay, who to pay to, where to pay and what relief and allowance they are entitled to. Government is faulted here because a good tax system should be certain and easy to administer. It is the responsibility of government at all levels to educate the public on their responsibility with respect to tax at all times. Level of Corruption: Some tax officials collude with would be tax payers to defraud the government of her taxes. A large chunk of revenue that is suppose to come into government coffers ended up in private pockets compounding problems of governments inability to provide the basic infrastructure needed for the orderly development of the society. Level of Poverty: This is directly linked to the problem highlighted above. Several self-employed persons are struggling to survive due to the unconducive operating environment. The society according to Ariwodola (2000) has been impoverished by the elite so much that paying tax will further deepen the level of poverty among the low income earners. Over-Dependence on Oil Revenue: For a very long time now, Nigeria has been depending on revenue from oil. The discovery of oil and very huge revenue accruing from it according to Yerokun (1997) has led to the neglect of all other non-oil revenue yielding sources to the government. Having enumerated the constraints/challenges facing the tax authorities in assessing and collection of taxes from self-employed tax payers in our society, there is however prospects for improved revenue generation from these group of persons if certain strategies are evolved. Strategies for Expanding the Nigerian Tax Net to Improve Tax Collections Drive Covering the Self-Employed: Public Enlightenment and Education: Revenue authority should embark on aggressive public enlightenment and education of tax payers on the various taxes payable by all self-employed individuals in the society. Revenue authority in various states should endeavour to equip their staff to enable them carry out this duty. Requirement for Presentation of Tax Clearance Certificate (TCC): By providing and insisting the TCC be produced by individuals for any form of transaction with government, more self-employed persons will be compelled to pay their taxes. Stiffer Penalties for Non-Compliance: If the consequences of failure to comply with any of the provisions of the tax laws are made stiffer, more tax payers will be willing to comply with little or no stress on the part of the revenue authorities. Encouragement of Cooperative Unions: By encouraging artisans in particular to form associations through which government can reach their members, improvement in tax generation from this category of self-employed persons can be achieved. Similarly, all other category of self-employed individuals are encouraged to form unions in their respective localities. They can always hold government accountable for non provision of infrastructure necessary for their operation through their respective unions and they will be heard only and if only they can live up to their own civic responsibility by paying their taxes promptly. Effective Utilization of Tax Revenue: Improvement in the level of basic infrastructural facilities will encourage voluntary compliance with the provisions of the tax laws as they will show that the Revenue is being utilized effectively. In Nigeria today, it is no news that the level of decay in basic infrastructure is alarming. If government effectively utilizes tax revenue for the provision of infrastructure, the citizenry will be motivated to pay taxes . Promulgation of Anti-Avoidance Provision: Making provisions to block the several loopholes in the tax laws will enhance further compliance with the tax laws and increase tax revenue. The two possible forms of anti-avoidance legislation are specific legislation to block voluntary avoidance device and general anti-avoidance legislation which vests the revenue authority with power to disregard all transactions entered into that could be proved to have been entered into solely for tax avoidance purposes. Empowerment of Investigation and Intelligence Unit: The investigation and intelligence unit of the Revenue authorities should be empowered and made vibrant and effective. It is the responsibility of this unit to trace self-employed persons in the society who have not been paying their taxes. This can be done by going through the Land Registry and Vehicle licensing offices. Information about the self employed can also be obtained from banks by requiring banks to file returns of all their new customers with the Revenue authorities. Engagement of Experienced and Qualified Personnel: Employing qualified personnel and paying competitive remuneration will further enhance dedication to duty which will impact positively on increased revenue generation especially from the self-employed personal where the rate of tax evasion is high. Regular Amendment to the Tax/Laws: The tax laws should be regularly up-dated and provision should be such that are reasonable and easy to comply with. It is known according to Yerokun (1997) that the existence of wide spread tax avoidance and evasion is in any society is an evidence that the tax system requires a radical reform. 5. Conclusion Generally, taxation is a monetary charge imposed by government on her citizens to yield revenue for her numerous statutory responsibilities to the people. It is also civic and patriotic responsibility of the citizens to pay taxes as at when due which is a means by which government can finance the provisions of socio-economic and infrastructural amenities for the orderly development and growth of the society. Reduction of the high rate of tax evasion by the self-employed individual in Nigeria and the resultant high revenue that can be generated there from requires a conscious efforts and definite roles to be played by both the government and the governed.

Oedipus the King Essay -- Greek Tragedy Oedipus King Essays

Oedipus the King The ancient Greeks were famous for their tragedies. These dramas functioned to â€Å"ask questions about the nature of man, his position in the universe, and the powers that govern his life† (â€Å"Greek† 1). Brereton (1968) stated that tragedies typically â€Å"involved a final and impressive disaster due to an unforeseen or unrealized failure involving people who command respect and sympathy. It often entails an ironical change of fortune and usually conveys a strong impression of waste. It is always accompanied by misery and emotional distress† (20). The play, Oedipus the King, by Sophocles definitely demonstrated the characteristics of an impressive disaster unforeseen by the protagonist that involved a character of respect, included irony, and was accompanied by misery and emotional distress. Tragedies usually chronicle a disaster that was unforeseen by the protagonist. To qualify as a disaster this event must have striking circumstances (Brereton 6). The spectators of the tragedy feel a deep sympathy for the protagonist because the decision made by this character was done without intending evil (New T-349). In Oedipus the King, Oedipus chose to leave Corinth to prevent the prophecy that he would kill his father and marry his mother. Even though this appeared to be an appropriate decision, it was wrong. In the process of leaving Corinth, Oedipus came across his real father at a three-road intersection and during a scuffle killed him. Later he married his mother, Iocastà ª, fulfilling the prophecy. Oedipus did not know that this was his true father or mother because he deliberately made the decision to leave Corinth thinking that Polybos and Meropà ª were his parents. The disaster that occurred her... ...t of the play. The play spoke of the downfall of Oedipus from respected king (someone of status) to a penniless, blind, exiled peasant who was scorned by the kingdom. At the end of the play, Oedipus and his family suffered the disgrace of their true reality. Works Cited Brereton, Geoffrey. Principles of Tragedy. Florida: University of Miami Press, 1968. â€Å"Greek Tragedy.† http://www.stremnet.nf.ca/~hblake/tragedy1.html (23 Nov. 1999). â€Å"Irony.† The American Heritage Dictionary. 1969. Mandel, Oscar. A Definition of Tragedy. New York: University Press of American, 1982. Sophocles. Oedipus the King. Literature: An Introduction to Fiction, Poetry and Drama. Ed. X. J. Kennedy and Dana Gioia. 7th ed. New York: Longman, 1999. 1255-1294. â€Å"Tragedy.† New Stanford Encyclopedia. 1998. â€Å"Tragedy.† The World Book Encyclopedia. 1998.

Analysis of Different Banks Performance in Bangladesh by Using Published Financial Statements

07 August 2007 Md. Mahfuzur Rahman 2003-2-10-187 BBA East West University Dear Mahfuz: As the students of business administration are supposed to prepare a Report and submit that at the end of the semester, you are authorized to choose an interesting issue and construct a formal report on that. The issue should be the â€Å"Analysis of Basel Agreement and It’s influence on Bank’s of Bangladesh†. The report should include some key steps such as Executive summary, introduction, conclusion, sources of information and the analysis. The title should be a statement which will describe the report precisely. I will appreciate if you prepare the report according to the instruction given. Thanks Nikhil Chandra Shil Senior Lecturer & Assistant Proctor East West University 07 August, 2007 Nikhil Chandra Shil Senior Lecturer & Assistant Proctor Department of Business Administration 43 Mohakhali C/A Dhaka, Bangladesh Dear Sir: Here is the report on the â€Å"Analysis of Basel Agreement and It’s influence on Bank’s of Bangladesh†. As you will find that I have conducted an in-depth investigation and analysis of different type’s ratio and tried to analyze certain circumstances and displayed our results of analysis and findings in this report. I will really appreciate if you go through the report and express your feedback on that. Thanks Sincerely Md. Mahfuzur Rahman 2003-2-10-187 Acknowledgement The report is based on the performance analysis of different bank in Bangladesh. While any an all errors of fact, omission, and emphasis are solely our responsibility. I would remiss, if I did not acknowledge those who helped me to prepare this report. First of all I must humbly acknowledge the contribution of Nikhil Chandra Shil for the time and effort to help me. I have had the good fortunate of meeting him in personally and share his views and ideas. Next I must thank the University for offering us this project (BUS 498) course and our course instructor for his encouragement and cooperation. I believe it will help us in understanding and identifying different types of risk in the banking sector. Finally, I would like to acknowledge the contributions of my parents. Although they didn't write a single word of this report or any artworks, but their imprint can be found on everything I do. They support me, encourage e, and inspire me. They give my work – and my live -meaning. It is my Mother who provides me all the love and affection. | | |Chapter 1 |04-16 | |1. 1 Origin of the Report, Objective |06 | |1. 2 Methodology, Scope, Limitations |08 | |1. Executive Summary |09 | |1. 4 Introduction |11 | |1. 5 Banking Industry –Overview |12 | |1. 6 Credit Rating Status |16 | |Chapter 2 |17-22 | |2. Key Profitability Ratios In Banking |17 | |2. 2 Earning Per Share |18 | |2. 3 Liquidity Risk |20 | |2. 4 Credit Risk |20 | |2. 5 Capital Risk |21 | |3. Key Profitability Ratios In Banking |23 | |3. 2 Earning Per Share |24 | |3. 3 Liquidity Risk |26 | |3. 4 Credit Risk |26 | |3. 5 Capital Risk |27 | |4. Key Profitability Ratios In Banking |29 | |4. 2 Earning Per Share |30 | |4. 3 Liquidity Risk |32 | |4. 4 Credit Risk |33 | |4. 5 Capital Risk |34 | |5. 1 Key Profitability Ratios In Banking |35 | |5. Earning Per Share |36 | |5. 3 Liquidity Risk |38 | |5. 4 Credit Risk |38 | |5. 5 Capital Risk |39 | |6. Key Profitability Ratios In Banking |41 | |6. 2 Earning Per Share |42 | |6. 3 Liquidity Risk |44 | |6. 4 Credit Risk |45 | |6. Capital Risk |45 | |Chapter 7: City Bank |47-52 | |7. 1 Key Profitability Ratios In Banking |47 | |7. 2 Earning Per Share |48 | |7. 3 Liquidity Risk |50 | |7. Credit Risk |51 | |7. 5 Capital Risk |51 | |Chapter 8: Uttara Bank |53-58 | |8. 1 Key Profitability Ratios In Banking |53 | |8. 2 Earning Per Share |54 | |8. Liquidity Risk |55 | |8. 4 Credit Risk |56 | |8. 5 Capital Risk |57 | |Chapter 9: Prime Bank |59-64 | |9. 1 Key Profitability Ratios In Banking |59 | |9. 2 Earning Per Share |60 | |9. Liquidity Risk |62 | |9. 4 Credit Risk |63 | |9. 5 Capital Risk |63 | |Chapter 10: Southeast Bank |65-70 | |10. 1 Key Profitability Ratios In Banking |65 | |10. Earning Per Share |66 | |10. 3 Liquidity Risk |68 | |10. 4 Credit Risk |68 | |10. 5 Capital Risk |67 | |Chapter 11: Conclusion |71-73 | |11. 1 Conclusion |71 | |11. Bibliography |73 | Chapter-1 Introduction ORIGIN OF THE REPORT This report has been prepared as a requirement for the completion of the BBA program of the Department of Business Administration, at East West University, Dhaka. OBJECTIVE The main objective of the report is to illuminate on the different ratio analysis of some major private bank in Bangladesh and its Comparative Analysis with other Banks prevailing in the market. I will also try to find out how the performance of the bank is improving over the years and how it is contributing to the growth of the banking sector. The following specific objectives can be identified: 1. To make a comparative study on nine major private bank in Bangladesh. 2. To suggest suitable measures to remove the existing problems (if any) & improve the present condition. DATA Data used in this project are derived from the published financial statements of nine banks operating in Bangladesh as of 31 December 2001, 31 to December 2005 from 48 banks operating in Bangladesh. There are some banks whose financial statements either are not available or contain some incomplete or missing accounts, or are contradictory hence they are deleted from observation. Banks are chosen by their status of operation. I have chosen some Liquidated Banks, some Problem Banks, and some Normal Banks for my research. INITIAL VARIABLES There are some basic financial performance and structural characteristics to evaluate a bank, namely profitability, efficiency or productivity, quality of assets, growth and aggressiveness, liquidity, size, capital adequacy, income diversification, and dependence on affiliates. There is, certainly, no single variable which could measure and represent each characteristic perfectly. There are, typically, several variables that proximate to a characteristic of interest. Based on literature review on banking and financial institutions and initial judgment, I chose the following variables to represent each characteristic as listed below. Earning and profitability: Return on Assets (ROA) = Net Income / Assets (NI/A) Return on Equity (ROE) = Net Income / Equity (NI/E) Return on Earning Assets (ROEA) = Net Income / Earning Assets (NI/EA) Return on Loans (ROL) = Interest Income / Loans (II/L) Interest Income / Earning Assets (II/EA) Net Interest Income / Earning Assets (NII/EA) Interest Margin (IM) = Return on Fund – Cost of Fund (IM) Productivity and Efficiency: Operating Expense / Operating Income (OE/OI) Profit Margin (PM) = Earning Before Taxes / Operating Income (EBT/OI) Sta. Expense / Assets (SE/A) Non-interest Expense / Assets (NonIE/A) Quality of Assets: Write-offs / Loans (W/L) Provision for Loan Losses / Loans (PLL/L) Provision for Loan Losses / Equity (PLL/E) Capital Adequacy: Equity / Assets (E/A) Equity / Earning Assets (E/EA) Equity / Loans (E/L) Growth and Aggressiveness: Loans Growth Rate (LGR) Loans-Market-Share Increment (LMSI) Deposit Growth Rate (DGR) Deposit-Market-Share Increment (DMSI) Equity Growth Rate (EGR) Loans to Deposit Ratio = Loans / Deposit (L/D) Credibility or Cost of Fund: Interest Expense / Deposit (IE/D) Interest Expense / Third Party Fund (IE/TPF) Size: ln (Assets) (lnA) Income and Sources of Fund Diversification: Non-interest Income / Operating Income (NonII/OI) Deposit / Third Party Fund (D/TPF) Liquidity: Liquid Assets / Deposit (LA/D) METHODOLOGY The study required information regarding the past & present condition of different Bank in Bangladesh. Necessary data and information were gathered, secondary data, and annual report. a) Sources of Data: The following sources had been used for the purpose the purpose of collecting data as required for this report: Primary sources: I) Observation, ii) Personal communication with course instructor Secondary Sources: I) Annual and other periodical reports of different Bank in Bangladesh ii) Various manuals (conditions of use guides) and brochures, iii) Service Rules & IV) Miscellaneous Publications. SCOPE The report is limited to the understanding of credit risk, capital risk, liquidity risk analysis, and find out the key profitability ratio, and a comparative interpretation to that analysis. It was really difficult for me to gather all the necessary information because the managers were not cooperative at all. As a result, we have chosen the following nine banks based on the availability of information we get. LIMITATIONS 1. As a student of business administration, analyzing of different sorts of risk and ratio is new for me so it took some time to understand. Besides three months time is inadequate to prepare such a robust report. 2. It was very difficult to get the actual information from the annual report; some of the information is not given the annual report. 3. Sufficient records, publications were not available. The constraints narrowed the scope of real analysis. 4. Most of the time I have faced the problem with the annual report which is prepared before 2000. 5. Accounting practice is different for the different bank. 6. Credit Worthiness: At present, we do not have any credit rating company in our country and information on the customer from the third party is also not always reliable. Therefore, we need to make our own scoring system. Since it will be a very difficult to prepare a standard scoring system to assess everybody’s credit worthiness so we shall also have top substantially depend on judgmental analysis to make decision on every individual cases. Every individual case shall be unique and separate from others. EXECUTIVE SUMMARY Bank |Profitability |Liquidity Risk |Credit Risk |Capital Risk | |Dhaka Bank |Average |Low |Low |Average | |NCC Bank |High |High |Low |Average | |National Bank |Average |Low |Average |High | |Al-Arafah Bank |Average |High |High |High | |Eastern Bank |High* |Low |Average |Low | |City Bank |High |Low |Average |Average | |Uttara Bank |High |High |Low |Average | |Prime Bank |High** |Average |Low |Low | |Southeast Bank |Average |High |Average |Average | TABLE: Summery of Risk Categor ies |Risk Type |Definition |Comment | |Country Risk |( The risk that a counter party is unable to meet its |( Country risk is often confused with sovereign risk, | | |foreign currency obligations as a result of adverse |which is the counter party credit risk of the government. | |economic conditions or actions taken by governments in | | | |the relevant country. |( Country Risk is also often referred to as transfer risk | | | |or cross border risk. | | | | | | | |( Country related events such as economic downturn, | | | |political changes; devaluation etc. ill often have | | | |significant impact on the other risks that SCB must | | | |manage. | |Credit Risk |( The risk that a counter party will not settle its |( Assessing this risk requires an understanding of the | | |obligations in accordance within agreed terms |customers ability and willingness to pay but also its | | | |understanding of the risks it faces and how well it | | | |manages them e. g. environmental risks | |Liqu idity Risk |( The isk that funds will not be available to meet |( Includes the management of cash flow under business as | | |liabilities as they fall due |usual and stress conditions together with setting of | | | |targets for balance sheet ratios. | |Market Risk |( The risk of loss generated by adverse changes in the |( Does not include the risk of price movements in other | | |price of assets or contracts currently held by the |markets e. g. stocks and shares, property, commodities. | | |company (this risk is also known as price risk). |Does include basis risk. |Capital Risk |( The risk that a bank capital might be undergone |( Equity Capital/Total Assets has been increased but | | | |Purchased Funds/Total Liabilities | |Business Risk |( The risk of failing to achieve business targets due |( Includes decisions on the markets we operate in, | | |to inappropriate strategies, inadequate resources or |products offered, and customers targeted and the terms and| | |changes in the econo mic or competitive environment |conditions of conducting business. | |Legal and Regulatory Risk |( The risk of non compliance with legal or regulatory |( Includes banking specific legislation and regulations | | |requirements. |but also all applicable laws. In extreme cases could lead | | | |to loss of banking license(s). | Source: Bank Management & Financial Services (6th Edition) Pages: 161, 162, 164, 328, 472. INTRODUCTION The overall objective of my project report is to clearly identify and briefly discuss about the performance analysis of different bank in Bangladesh. To nalyze the performance of different bank I have analyzed different ratio and provided some interpretation of them. I have taken a total nine bank to evaluate the performance of them. And try to make a comparison among all of the following. 1. Dhaka Bank Ltd 2. National  Credit Ltd. 3. National  Bank Ltd. 4. Al-Arafah Islami Bank Limited (Al-Arafah) 5. Eastern Bank  Ltd. 6. The City  Bank Ltd. 7. Uttara Bank 8. Prime Bank Ltd. 9. South East  Bank Ltd Customer satisfaction is one of the core objectives of different bank. Taking decision to provide credit facility to a corporate customer is not easy in this fast changing global environment especially in Bangladesh. To smooth the whole process the work is divided. So, before making a decision the every necessary information should be carefully analyzed by different departments and different people who have gained expertise in their related field. Thus it helps both in making correct decision and smoothen the process to satisfy the customer need quickly. A bank is an organization that engages in the business of banking. Banks perform three functions: 1. Provide the means of payment through administering the checking account system. 2. Intermediate between depositors and borrowers by offering savings and time deposit- to depositors and providing all types of loans to borrowers. 3. Provide a variety of financial services, encompassing fiduciary services, investment banking and off-balance sheet risk taking. Commercial banks are private profit seeking enterprises, balancing risk and return to their portfolio management with the goal of maximizing shareholder wealth. Share holders wealth depends on three factors: 1. The volume of cash flows resulting from portfolio decisions. 2. The timing of those cash flows 3. The risk and volatility of the cash flows. Commercial banks face six risks: 1. Credit or Default risk 2. Interest-rate risk 3. Liquidity risk 4. Operational risk 5. Capital. Risk 6. Fraud risk The Modern definition of a bank is, An institution that provides all financial services† (Source: SCB Handbook) and the core activity of a bank is to collect money from the people who has surplus with them and lend those money to people who has deficit, known as credit facility. Customers sought different kind of credit facility from banks and the banks try to provide as many as they can within their limited scope. Every bank follows a predefined structured procedure in providing credit facilities to their customers. BANKING INDUSTRY –OVERVIEW The banking industry in Bangladesh is more than 600 years old. The first commercial bank was ANZ Grindlays Bank which opened in1905. The central bank of the country, Bangladesh Bank controls and monitors the banking industry. At present there are 52 commercial (nationalized, foreign and local) banks. Currently, the major financial institutions under the banking system include: ? Bangladesh Bank ? Commercial Banks ? Islamic Banks ? Leasing Companies ? Finance Companies ? Merchant Banks Generally, the commercial banks and finance companies provide a myriad of banking products/services to cater to the needs of their customers. However, the Bangladeshi banking industry is characterized by the tight banking rules and regulation s set by the Bangladesh Bank. All banks and financial institutions are highly governed and controlled under the Banking Companies Act-1993. The range of banking products and financial services is also limited in scope. All local banks must maintain a 4% Cash Reserve Requirement (CRR), which is non-interest bearing and a 16% Secondary Liquidity Requirement (SLR). With the liberalization of markets, competition among the banking products and financial services seems to be growing more intense each day. In addition, the banking products offered in Bangladesh are fairly homogeneous in nature due to the tight regulations imposed by the central bank. Competing through differentiation is increasingly difficult and other banks quickly duplicate any innovative banking service. Bangladesh Bank Bangladesh Bank (BB) has been working as the central bank since the country's independence. Its prime jobs include issuing of currency, maintaining foreign exchange reserve and providing transaction facilities of all public monetary matters. BB is also responsible for planning the government's monetary policy and implementing it thereby. The BB has a governing body comprising of nine members with the Governor as its chief. Apart from the head office in Dhaka, it has nine more branches, of which two in Dhaka and one each in Chittagong, Rajshahi, Khulna, Bogra, Sylhet, Rangpur and Barisal. Nationalized Commercial Banks (NCBs) |1. Sunali Bank | |2. Rupali bank | |3. Janata Bank | |4. Agrani Bank | Private Commercial Banks (PCBs) |1. Pubali Bank | |2. Uttara Bank | |3. National Bank | |4. The City Bank Ltd. | |5. United  Commercial  Bank Ltd. | |6. Arab  Bangladesh Bank Ltd. | |7. IFIC Bank  Ltd. | |8. Eastern Bank Ltd. | |9. National Credit & Comerce Bank Ltd. | |10. Prime Bank Ltd. | |11. South East bank Ltd. | |12. Dhaka Bank Ltd | |13. Dutch-Bangla  Bank Ltd. | |14. Mercantile Bank Ltd. | |15. Standard  Bank Ltd. | |16. One Bank  Ltd. | |17. EXIM Bank | |18. Bangladesh  Commerce Bank Ltd. | |19. Mutual  Trust Bank  Ltd. | |20. First  Security Bank Ltd. | |21. The Premier  Bank Ltd. | |22. Bank Asia  Ltd. | |23. The Trust Bank Ltd. | |24. Brac Bank Ltd. | Islamic Banks |1. Islami Bank Bangladesh Limited (IBBL) | |Al Baraka Bank Bangladesh Limited (AL-Baraka) | |Al-Arafah Islamic Bank Ltd. (Al-Arafah) | |Social Investment Bank Limited (SIBL) | |Faysal Islamic Bank of Bahrain EC (FIBB) | |6. Shah Jalal Bank Limited (Based on Islamic Shariah) | Foreign / Multinational Banks |1. Habib Bank Ltd. | |2. State Bank Of India | |3. Credit  Agricole Indosuez (The Bank) | |4. National  Bank of Pakistan  Ã‚   | |5. Muslim  Commercial Bank Ltd. | |6. City Bank NA | |7. Hanvit Bank Ltd. | |8. HSBC Ltd. | |9. Shamil   Islami  Bank Of   Bahrain EC | |10. Standard Chartered   Bank | Development Banks |1. Bangladesh  Krishi Bank | |2. Rajshahi Krishi Unnayan  Bank | |3. Bangladesh  Shilpa Bank | |4. Bangladesh  Shilpa Rin  Sangstha   | |5. Bank of  Small Industries &  Commerce  Ã‚  Bangladesh Ltd. | Other Banks |1. Ansar VDP  Unnayan  Bank   | |2. Bangladesh  Samabai  Bank Ltd. BSBL)   | |3. Grameen  Bank   | |4. Karmasansthan  Bank   | Credit Rating Status of Researching Banks Operating in Bangladesh |SL. NO. |Name of Bank |Credit Rating Report |Rating as of |Name of the Agency |Remarks | | | |Long Term |Short Term | | | | |01. |Dhaka Bank Ltd |- |- |31. 12. 6 |CRAB |Expected to | | | | | | | |complete | | | | | | | |by May' 07 | |02. |NCC Bank Ltd |- |- |- |CRAB |Expected to | | | | | | | |complete | | | | | | | |by May ‘ 07 | |03. National Bank Ltd | A |ST-2 |31/12/06 |CRAB |- | |04. |Al-Arafah Islami |- |- |31. 12. 06 |CRISL |Expected to | | |Bank Ltd | | | | |complete | |05. |Eastern Bank Ltd |A |ST-3 |30/06/06 |CRISL |- | |06. |The City Bank Ltd |A- |ST-3 |31/12/06 |CRISL |- | |07. |Uttara Bank Ltd |- |- |31. 12. 6 |CRISL |Expected to | | | | | | | |complete | | | | | | | |by 30. 06. 07 | |08. |Prime Bank Ltd |AA |ST-2 |31/12/06 |CRISL | | |09. |South East Bank Ltd|A |ST-3 |22/06/06 |CRAB |CR report based on | | | | | | | |Dec'06, | Source: Bangladesh Bank (www. bangladesh-bank. org) Chapter-2 Dhaka Bank Limited Key Profitability Ratios in Banking | |   |2001 |2002 |2003 |2004 |2005 | |Return on Asset( ROA) |0. 015 |0. 012 |0. 013 |0. 013 |0. 014 | |Net interest Margin |0. 019 |0. 021 |0. 019 |0. 022 |0. 023 | |Net non-interest Margin |0. 024 |0. 030 |0. 022 |0. 020 |0. 019 | |Net Bank Operating Margin |0. 49 |0. 243 |0. 285 |0. 282 |0. 311 | [pic] Return on Equity: Return on equity capital is a measure of the rate of return flowing to the banks shareholder. It approximates the net benefit that the shareholders have received from investing their capital in the bank. During the period of 2001-2005 the average return on the equity was 0. 274 which means 27. 4%. But if we look at every individual year we can say that it has decreased year by year. The ratio was decreased because of the bank has increased the equity capital over the year and declared the bonus share as a dividend. Return on Assets: The Return on the asset is primarily indicator of managerial efficiency. It indicates how capably the management of the bank has been converting the institutions assets into net earning. From the above analysis we can see that during the period of 2001-2005 the average ratio was 1. 3%. Return on assets has increased over time. That means the bank was able to increase the efficiency in managing asset from 2001-2005. Net Interest Margin: The net interest margin measures how large a spread between interest revenues and interest costs. Management has been able to achieve of close control over the banks earning assets and the pursuits of the cheapest source of funding. The average net bank interest margin for Dhaka bank was 2. 1% during 2001-2005. By looking at the table we can say that it has increased period by period accept 2003, which indicates a good signal for the Bank. Net Non Interest Margin: The non-interest margin measures the amount of non interest revenue streaming from deposits charges and other service fees the bank has been able to collect relative to the amount of non interest cost incurred (including salaries and wages, repair and maintenance cost on bank facilities and loan loss expense). The net non interest margin was 2. 30% during the period of 2001-2005. It has decline over the periods accept 2001. The income from the non interest source, like Treasury bill, commission on brokerage, and commission from the letter of credit has been declined over the years. Earning Per Share: | |2001 |2002 |2003 |2004 |2005 | |Earning Per Share |41. 255 |42. 635 |39. 024 |46. 894 |53. 864 | [pic] Earning per share measures the earning against per share. During the period 2001-2005, the average earning per share was Tk 44. 73. Though it is not so attractive figure for Dhaka Bank, but positive fact is it has increased over times. Breaking Down OF ROE |2001 |2002 |2003 |2004 |2005 | |Banks degree of asset utilization |0. 043 |0. 050 |0. 045 |0. 045 |0. 045 | |The banks equity multiplier |29. 02 |21. 33 |17. 20 |18. 94 |14. 92 | Net Profit Margin: Net profit margin has fluctuated over time. But if we look at the average which was 29. 39% with the past five years, we can say that last five years net profit margin was better. Banks Degree of Assets Utilization: Banks Degree of Assets Utilization was 4 . 5% during 2001-2005 which was not bad as compare to other banks. Equity Multiplier: [pic] During the period of 2001-2005 the average equity multiplier was 20. 283. By the equity multiplier ratio we can say that it is highest in 2001 which was 09. 02%. that means the risk of the failure was also highest for that period. As the risk was higher, we can say that the banks profit margin also was higher for that period. Liquidity Risk |   |2001 |2002 |2003 |2004 |2005 | |Cash and Due from Banks/Total Assets |0. 152 |0. 122 |0. 093 |0. 071 |0. 079 | |Cash and Government Securities/Total Assets |0. 062 |0. 076 |0. 98 |0. 137 |0. 155 | [pic] Purchased Funds/Total Assets: If the use of purchased is more that increases the chance of liquidity crunch in the event of withdrawals rises or the loan quality declines. During 2001-2005, as the average ratio was 1. 44%, we can say that the liquidity risk for the bank is lower for the Bank. Cash and Government Securities/Total Assets: Cash and Government securities was 10. 54% of the total assets on an average which was not so much good fo r the Bank because cash and government securities are the most liquid assets for a bank. So bank may face liquidity problem in the future. Credit Risk    |2001 |2002 |2003 |2004 |2005 | |Total Loans/Total Deposits |0. 56 |0. 67 |0. 70 |0. 74 |0. 82 | [pic] Provision for Loan Losses/Total Loans: Provision for Loan Losses/Total Loans indicates the amount which should be kept as provision for loan losses from the total loan. During the period (2001-2005) the average amount of provision for the loan loses was 0. 6%. This indicates a very good signal for the bank. That means Bank’s credit risk is very low because the bank has been able to collect the loan very efficiently. Total Loans/Total Deposits Total Loans/Total Deposits indicates the total loan amount that goes from the total deposit. During (2001-2005), on an average 68. 86% of the total deposit distribute as loan. This indicates they have distributed a big portion of their deposited amount as loan. That is some what risky but as their provision for loan losses was very low they will have no problems with this. Capital Risk |   |2001 |2002 |2003 |2004 |2005 | |Purchased Funds/Total Liabilities |0. 016 |0. 011 |0. 012 |0. 012 |0. 025 | [pic] Equity Capital/Total Assets: Equity Capital/Total Assets indicates that the amount of equity capital invested in the total assets. During the period of 2001-2005 their equity capital was on an average 5. 20% of their total assets, which indicates they have financed very few of their investment by equity and it is gradually increased over the period. Purchased Funds/Total Liabilities: Purchased Funds/Total Liabilities indicates that the amount of non deposit liability in the total liability structure. If the purchased fund increases that means the capital risk are also increases. During the period of 2001-2005 1. 52% of the liability was financed by the purchased fund that means non deposit sources which is not the core area of the business. That means the capital risk for the bank is low for the Bank. Chapter-3 NCC Bank Limited Key Profitability Ratios In Banking | |   |2001 |2002 |2003 |2004 |2005 | |Return on Asset( ROA) |0. 014 |0. 011 |0. 044 |0. 013 |0. 013 | |Net interest Margin |0. 024 |0. 024 |0. 232 |0. 020 |0. 023 | |Net non-interest Margin |0. 028 |0. 027 |0. 195 |0. 032 |0. 346 | |Net Bank Operati ng Margin |0. 280 |0. 230 |0. 080 |0. 255 |0. 240 | [pic] Return on Equity: Return on equity capital is a measure of the rate of return flowing to the banks shareholder. It approximates the net benefit that the shareholders have received from investing their capital in the bank. During the period of 2001-2005 the average return on the equity was to 19. 6%. If we compare it to the Dhaka Bank we can say that it is not good. The ratio was low because the bank has increased the equity capital over the year and declared the bonus share as a dividend. Return on Assets: The Return on the asset is primarily indicator of managerial efficiency. It indicates how proficiently the management of the bank has been converting the institutions assets into net earning. From the above analysis we can see that for the period of 2001-2005 the average ratio was 1. 9%. which was some what better than Dhaka Bank. That means the bank was able to increase the efficiency in managing asset from 2001-2005. Net Interest Margin: The net interest margin measures how large a spread between interest revenues and interest costs. Management has been able to achieve of close control over the banks earning assets and the pursuits of the cheapest source of funding. The net bank interest margin for Dhaka bank was 2. 1% during the year of 2001-2005. But the net margin of NCC Bank was 6. 46%. that means the banks was able to increase the cheapest source of funding from 2001-2005. Net Non Interest Margin: The non-interest margin measures the amount of non interest revenue streaming from deposits charges and other service fees the bank has been able to collect relative to the amount of non interest cost incurred (including salaries and wages, repair and maintenance cost on bank facilities and loan loss expense). The average net non interest margin was 12. 5% during the period of 2001-2005. That means the bank was able to collect more income from the non interest source and it has increases over time. They have been able to generate more income from the non interest source like Treasury bill, commission on brokerage, and commission from the letter of credit. Earning Per Share: |2001 |2002 |2003 |2004 |2005 | |Earnings Per Share |54. 14 |44. 47 |30. 99 |46. 91 |36. 11 | [pic] Earning per share measures the earning against per share. During the period of 2001-2005, the average earning per share was Tk 42. 524. Their earning per share has reduced over time and if we compare with other bank we can say that it is not sufficient. Breaking Down of ROE |   |2001 |2002 |2003 |2004 |2005 | |Banks degree of asset utilization |0. 052 |0. 50 |0. 544 |0. 052 |0. 056 | |The banks equity multiplier |16. 91 |20. 33 |1. 92 |17. 46 |14. 04 | Net Profit Margin: During 2001-2005 the average the net bank operating margin was 21. 7%. If we look at the individual data it is not good because it has fluctuated over time. Banks Degree of Assets Utilization: They have earned 15. 08% operating revenue in 2001-2005 by using their total assets. Over the period it was consistent accept 2003. Equity Multiplier: [pic] During the period of 2001-2005, the average equity multiplier was 14. 32. By the equity multiplier ratio we can say that it is substantially higher, that means the risk of the failure is also high for the period. As the risk is higher so the banks profit margin is also higher. Liquidity risk |   |2001 |2002 |2003 |2004 |2005 | |Cash and Due from Banks/Total Assets |0. 158 |0. 067 |0. 499 |0. 042 |0. 052 | |Cash and Government Securities/Total Assets |0. 100 |0. 148 |0. 166 |0. 208 |0. 110 | [pic] Purchased Funds/Total Assets: If the use of purchased funds are more that increases the chance of liquidity crunch in the event of withdrawals rises or the loan quality declines. During the period of 2001-2005, as the average ratio was 1. 44%, we can say that the liquidity risk for the bank was low. Cash and Government Securities/Total Assets: Average Cash and Government Securities/Total Assets in 2001-2005 was 44. 48%. The total assets have come from the cash and government securities. Credit Risk |   |2001 |2002 |2003 |2004 |2005 | |Provision for Loan Losses/Total Loans |0. 02 |0. 02 |0. 2 |0. 02 |0. 02 | |Total Loans/Total Deposits |0. 84 |0. 82 |0. 81 |0. 89 |0. 96 | [pic] Provision for Loan Losses/Total Loans: Provision for Loan Losses/Total Loans indicates the amount which should be kept as provision for loan losses from the total loan. During the period of 2001-2005 the average amount of provision for the loan loss was 1. 9% of the total loans. As the provision for the loan loss was very low, we can say that the credit risk for the bank was lower for the Bank and the bank has been able to collect the loan more efficiently. Total Loans/Total Deposits: Total Loans/Total Deposits indicates the total loan amount that goes from the total deposit. If we look at the graph we will see that the Total loan/Total Deposits gradually has increased over time. That means the Bank has increased the loan as well as credit risk. But historical data say that their loan collection is pretty impressive. On an average they have distributed 86. 19% of their deposits as loan. Capital Risk | |2001 |2002 |2003 |2004 |2005 | |Purchased Funds/Total Liabilities |0. 037 |0. 048 |0. 057 |0. 048 |0. 818 | [pic] Equity Capital/Total Assets: Equity Capital/Total Assets indicates that the amount of equity capital invested in the total assets. During the period of 2001-2005, on an average 15. 17% total asset was financed by the equity. If we think about the risk of the Bank, it is high. Because a huge amount of money they have financed by debt equity. Purchased Funds/Total Liabilities: Purchased Funds/Total Liabilities indicates that the amount of non deposit liability in the total liability structure. If the purchased fund increases that means the capital risk are also increases. During the period of 2001-2005, 20. 16% of the liability was financed by the purchased fund that means non deposit sources which is not the core area of the business. Chapter-4 National Bank |Key Profitability Ratios In Banking | |   |2001 |2002 |2003 |2004 |2005 | |Return on Asset( ROA) |0. 006 |0. 003 |0. 002 |0. 004 |0. 005 | |Net interest Margin |0. 012 |0. 011 |0. 011 |0. 012 |0. 011 | |Net non-interest Margin |0. 025 |0. 026 |0. 27 |0. 029 |0. 031 | |Net Bank Operating Margin |0. 224 |0. 083 |0. 048 |0. 087 |0. 118 | [pic] Return on Equity: Return on equity capital is a measure of the rate of return flowing to the banks shareholder. It approximates the net benefit that the shareholders have received from investing their capital in the bank. During the period of 2001-2005 the average return on the equity was 10. 1%. The ratio was not attractive because of the bank has increased the equity capital over the year and declared the bonus share as a dividend. The Return on Assets: The Return on the asset is primarily indicator of managerial efficiency. It indicates how capably the management of the bank has been converting the institutions assets into net earning. From the above analysis we can say that during the period of 2001-2005 the average ratio 0. 4%. It is not so attractive. The bank was not able to increase the efficiency in managing asset from 2001 to 2005. The net interest Margin: The net interest margin measures how large a spread between interest revenues and interest costs. Management has been able to achieve of close control over the banks earning assets and the pursuits of the cheapest source of funding. The net bank interest margin for Dhaka bank was 12% during 2001-2005. But the average net interest margin for National bank was 1. 14%. That means the banks was able to increase the cheapest source of funding from 2001 to 2005 but that is not substantial for the bank. The Non-interest Margin: The non-interest margin measures the amount of non interest revenue streaming from deposits charges and other service fees the bank has been able to collect relative to the amount of non interest cost incurred (including salaries and wages, repair and maintenance cost on bank facilities and loan loss expense). The average net non interest margin was 2. 8% for 2001-2005. Though it has increased over period, they were not able to generate more income from the non interest source like Treasury bill, commission on brokerage, and commission from the letter of credit. The performance of the bank is stable over the years. Earning Per Share: | |2001 |2002 |2003 |2004 |2005 | |Earnings Per Share |63. 78 |33. 98 |33. 09 |27. 44 |43. 85 | [pic] Earning per share measures the earning against per share. During the period of 2001-2005, the average earning per share was Tk 40. 420. Their earning per share has reduced over time and if we compare with other bank we can say that it is not sufficient. In the cases of National Bank if we look after the key profitability ratio then we can say that return on equity capital(ROE), and non interest margin, Return on asset (ROA) Net Bank Operating Margin, and Earning per share, ratio has been decreased for the period of 2001-2005. But, only the net bank operating margin has been increased. Return on equity capital (ROE) has been decreases because the bank has increased the equity capital for the years and given the bonus share as a dividend so the amount of equity increases during the period of 2001-2005. The earning per share also has been decreased for the period of 2001-2005. Breaking Down of ROE    |2001 |2002 |2003 |2004 |2005 | |Banks degree of asset utilization |0. 025 |0. 038 |0. 038 |0. 041 |0. 042 | |The banks equity multiplier |30. 99 |28. 07 |28. 18 |25. 79 |20. 13 | The net bank operating Margin: During the period of 2001-2005 the average the net bank operating margin was 11. 18% of the total assets. It was not stable over the period which is not a good sign for the bank. Bank Degree of Assets Utilization: Bank’s degree of the asset utilization has been increased during the period of 2001-2005. So return of asset has been also decreased for the same period. Net profit margin has been decreased substantially because the ratio of the equity multiplier was higher. Equity Multiplier: During the period of 2001-2005 the average equity multiplier was 26. 63. By the equity multiplier ratio we can say that it has substantially reduced over time, which means the risk of the failure has gradually increased over time. [pic] Liquidity Risk |   |2001 |2002 |2003 |2004 |2005 | |Cash and Due from Banks/Total Assets |0. 043 |0. 053 |0. 054 |0. 054 |0. 55 | |Cash and Government Securities/Total Assets |0. 060 |0. 088 |0. 087 |0. 068 |0. 038 | [pic] Purchased Funds/Total Assets: Purchased Funds/Total Assets if the use of purchased more that increases the chance of liquidity crunch in the event of withdrawals rises or the loan quality declines. During the period of 2001-2005 the average ratio for the bank was 3. 12%. We can say that the liquidity risk for the bank was not very high also stab le by the year Cash and Government Securities/Total Assets: Cash and Government Securities/Total Assets in 2001-2005 was 6. 82% of the total assets which has come from the cash and government security. Banks/Total Assets and Cash and Government Securities/Total Assets are also remains almost same for over the period so the liquidity risk for the bank has been remains low and same for the period. Credit Risk: |   |2001 |2002 |2003 |2004 |2005 | |Total Loans/Total Deposits |0. 84 |0. 82 |0. 81 |0. 89 |0. 96 | [pic] Provision for Loan Losses/Total Loans: Provision for Loan Losses/Total Loans indicates the amount which should be kept as provision for loan losses from the total loan. During the period of 2001-2005 the average amount of provision for the loan loss was 2. 09%. That means only 2. 09% of the funds were in risk to be uncollected. As the provision for the loan losses was low, we can say that the credit risk for the bank was not very high for the recent period. Total Loans/Total Deposits: Total Loans/Total Deposits indicates the total loan amount that goes from the total deposit. During 2001-2005 on an average 81. 11% of the total deposit they have distributed as loan. This is a very big portion and indicating a great change of credit risk for the bank. Capital Risk: |   |2001 |2002 |2003 |2004 |2005 | |Purchased Funds/Total Liabilities |0. 617 |0. 042 |0. 033 |0. 037 |0. 591 | [pic] Equity Capital/Total Assets: Equity Capital/Total Assets indicates that the amount of equity capital invested in the total assets. During the period of 2001-2005 on an average 3. 83% of the total asset was financed by the equity. That is indicating a very bad signal for the bank. Because they mostly they have financed their investment by debt capital which was very risky. Purchased Funds/Total Liabilities: Purchased Funds/Total Liabilities indicates that the amount of non deposit liability in the total liability structure. If the purchased fund increases that means the capital risk are also increases. During the period of 2001-2005 the ratio was drastically high for 2001 and 2005 and average ratio was 26. 39%. That means the capital risk for the bank was high for the bank. Chapter-5 Al Arafah Islami Bank Limited |Key Profitability Ratios In Banking | |   |2001 |2002 |2003 |2004 |2005 | |Return on Asset( ROA) |0. 002 |0. 006 |0. 012 |0. 012 |0. 017 | |Net interest Margin |0. 015 |0. 026 |0. 030 |0. 030 |0. 38 | |Net non-interest Margin |0. 017 |0. 015 |0. 018 |0. 018 |0. 022 | |Net Bank Operating Margin |0. 067 |0. 141 |0. 242 |0. 252 |0. 292 | [pic] Return on Equity: Return on equity capital is a measure of the rate of return flowing to the banks shareholder. It approximates the net benefit that the shareholders have received from investing their capital in the bank. During the period of 2001-2005 the average return on the equity was 14. 5% which was not attractive, but the good signal is that it has increased over time. Return on Assets: The Return on the asset is primarily indicator of managerial efficiency. It indicates how capably the management of the bank has been converting the institutions assets into net earning. From the above analysis we can say that during the period of 2001-2005 the return on asset was only 1. 00%. That means the bank was able to increase the efficiency in managing asset from 2001 to 2005. Net Interest margin: The net interest margin measures how large a spread between interest revenues and interest costs. Management has been able to achieve of close control over the banks earning assets and the pursuits of the cheapest source of funding. The average net bank interest margin for the bank was 2. 78% during the period of 2001-2005 which is also not so attractive. Non-interest Margin: The non-interest margin measures the amount of non interest revenue streaming from deposits charges and other service fees the bank has been able to collect relative to the amount of non interest cost incurred (including salaries and wages, repair and maintenance cost on bank facilities and loan loss expense). The net non interest margin was 1. 8% in 2001-2005. They wasn’t been able to generate more income from the non interest source like Treasury bill, commission on brokerage, and commission from the letter of credit. Earning Per Share: |2001 |2002 |2003 |2004 |2005 | |Earnings Per Share |101. 43 |312. 420 |251. 1 |263. 67 |387. 8 | [pic] Earning per share measures the earning against per share. During the period of 2001-2005, the earning per share was Tk 263. 18. If we compare with other bank we will see that their earning per sha re was very good. Breaking Down of ROE: |   |2001 |2002 |2003 |2004 |2005 | |Banks degree of asset utilization |0. 32 |0. 041 |0. 048 |0. 048 |0. 059 | |The banks equity multiplier |24. 968 |21. 447 |14. 754 |13. 449 |12. 564 | [pic] The Net Bank Operating Margin: During the period of 2001-2005 the average the net bank operating margin was 19. 87%. If we compare with other banks it was good. Another important thing is that it has increased over time. Degree of Operating Margin: On an average they have earned 4. 55% operating revenue during the period of 2001-2005 by using total asset. It was not so good. This indicates that they ware unable to utilize their assets. Equity Multiplier: During the period of 2001-2005 the equity multiplier was 17. 467. By analyzing the equity multiplier ratio we can say that it is substantially higher, that means the risk of the failure is also high for the period of 2001-2005. As the risk is higher so the banks profit margin is also higher. Liquidity Risk: |   |2001 |2002 |2003 |2004 |2005 | |Cash and Due from Banks/Total Assets |0. 080 |0. 090 |0. 089 |0. 093 |0. 201 | [pic] Purchased Funds/Total Assets: Purchased Funds/Total Assets if the use of purchased more that increases the chance of liquidity crunch in the event of withdrawals rises or the loan quality declines. During the period of 2001-2005 the average ratio was 7. 4%. Because of lower percentage we can say that the liquidity risk for the bank is also lower for the bank. Cash and Due from Banks/Total Assets: During the period of 2001-2005 on an average the bank had only 7. 42% cash and due from bank against their total assets. This indicates a very bad signal for the bank. Liquidity risk for the bank was very high for that period. Credit Risk: |   |2001 |2002 |2003 |2004 |2005 | |Provision for Loan Losses/Total Loans |0. 16 |0. 033 |0. 024 |0. 048 |0. 011 | [pic] Total Loans/Total Deposits: Total Loans/Total Deposits indicates the total loan amount that goes from the total deposit. During the period of 2001-2005, 84. 13% of the total deposit distribute as loan. They have distributed a big portion of their deposits as loan it could increase credit risk for the bank. Provision for Loan Losses/Total Loans: Provision for Loan Losses/Total Loans indicates the amount which should be kept as provision for loan losses from the total loan. During the period of 2001-2005 the average amount of provision for the loan loss was 2. 4%. As the provision for the loan losses was lower so we can say that the credit risk for the bank was also lower for the bank in that period, and the bank has been able to collect the loan more efficiently. Capital Risk |   |2001 |2002 |2003 |2004 |2005 | |Purchased Funds/Total Liabilities |0. 050 |0. 056 |0. 059 |0. 117 |0. 114 | [pic] Equity Capital/Total Assets: Equity Capital/Total Assets indicates that the amount of equity capital invested in the total assets. During the period of 2001-2005, on an average 6. 17% of the total asset was financed by the equity and it is gradually increased over the year and for the period. Purchased Funds/Total Liabilities: Purchased Funds/Total Liabilities indicates that the amount of non deposit liability in the total liability structure. If the purchased fund increases that means the capital risk are also increases. During the period of 2001-2005 they were able to maintain the ratio within 8. 00%. That means the capital risk for the bank was lower for the period. Though the bank is able to reduce the non-deposit source of funding but still they are exposed to a higher capital risk. Chapter-6 Eastern Bank Limited Key Profitability Ratios In Banking | | |2001 |2002 |2003 |2004 |2005 | |Return on Asset( ROA) |0. 02 |0. 02 |0. 02 |0. 02 |0. 02 | |Net interest Margin |0. 03 |0. 03 |0. 02 |0. 03 |0. 03 | |Net non-interest Margin |0. 02 |0. 02 |0. 03 |0. 03 |0. 03 | |Net Bank Operating Margin |0. 16 |0. 19 |0. 1 8 |0. 22 |0. 18 | [pic] Return on Equity: Return on equity capital is a measure of the rate of return flowing to the banks shareholder. It approximates the net benefit that the shareholders have received from investing their capital in the bank. During the period of 2001-2005 the average return on the equity was 17. 2%. The ratio was stable over the period. The bank has able to maintain the stability of income. Return on Assets: The Return on the asset is primarily indicator of managerial efficiency. It indicates how capably the management of the bank has been converting the institutions assets into net earning. During the period of 2001-2005 the average ratio was 2. 00%. It was not so attractive but good thing

Indian Auto Industry

The Indian Mid-Segment Passenger Car Industry Nitin Gupta* and Vaibhav Shekhar** The Indian automobile industry is one of the fastest growing automobile industries in the world. The low penetration level of cars in India coupled with rise in the disposable income of its working population has made it an attractive destination for global automobile manufacturers. This case deals with the mid-size car segment of the passenger car industry in India. In 2009-10, this segment accounted for approximately 12. % of the total passenger cars manufactured in India and its Year-on-year (YoY) growth rate was approximately 15%. The major players in this segment include Tata Motors, Maruti Suzuki, Hyundai Motors India, Ford India, General Motors India, Honda Siel India, Mahindra-Renault and Hindustan Motors. In addition to the existing players, various new players like Volkswagen, Nissan, Fiat, etc. , have either already entered in this segment or are about to enter. The case highlights various iss ues being faced by current as well as new entrants in this segment. The case provides exhaustive contemporary data on the mid-size car segment of the passenger car industry in India. Analysis of the case can be done using Porter’s five forces model. Many people buy compact cars today because they do not have the money to buy a sedan. So there is a high aspirational value attached to mid-size cars and newer cars at lower prices will only make more people think of buying them. – Pradeep Saxena, Head of the Auto Research Division at Consultancy Firm TNS1 Introduction Automobile Industry is considered to be one of the key sectors of any economy; it is capable of being the driver of economic growth because of both its backward as well as forward linkages with other sectors of the economy. According to the Automotive Mission Plan (2006-16), India is one of the fastest growing automobile industries in the world. The sector’s share in Gross Domestic Product (GDP) rose from 2. 8% in fiscal year 1992-93 (April 1992-March 1993) to 5% in fiscal year 2005-06 2 and it has been rising every year since then. In the year 2009-10, Indian automobile industry produced more than 2 million passenger cars and more than 0. 5 million commercial vehicles. 3 According to the Eleventh Five Year Plan4 (2007-12), after liberalization in 1991, Indian * ** 1 2 3 4 Assistant Professor, IBS, Hyderabad, Andhra Pradesh, India. E-mail: prof. [email  protected] com Research Scholar, IBS, Hyderabad, Andhra Pradesh, India. E-mail: vaibhav. [email  protected] com http://timesofindia. indiatimes. com/articleshow/2888603. cms http://www. oppapers. om/essays/India-Automobile-Industry/155618 Society for Indian Automobile manufacturers, available at http://www. siamindia. com/upload/AMP . pdf Report by the Working Group on Automotive Industry, Eleventh Five Year Plan (2007-12), Department of Heavy Industries, Ministry of Heavy Industries and Public Enterprises, India (August 2006). The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010  © 2010 IUP All Rights Reserved. . 60 Automotive Industry had registere d a spectacular growth of 17% during five fiscal years ranging between 2000-01 and 2005-06. Till 2002-03, it had achieved an investment of INR6 50,000 cr (US$10. 99 bn7) which went up to INR 80,000 cr in 2007 (US$17. 58 bn8) with a turnover of INR 165,000 cr (US$36. 26 bn). Moreover, an investment worth INR 35,000 cr (US$7. 69 bn) was in the pipeline. 9 According to the Annual Report (2007-08) of Ministry of Heavy Industries and Public Enterprises, Government of India, India is the second largest two-wheeler manufacturer in the world, fifth largest commercial vehicle manufacturer in the world, largest manufacturer of tractors in the world and fourth largest passenger car market in Asia. This achievement of the Indian automotive industry could be attributed to the Indian government’s decision to de-license the sector followed by up to 100% foreign direct investment through automatic route which enabled the industry to embark on a new journey since 1991. The above initiatives resulted in setting up of manufacturing facilities by major global players. It resulted in the massive enhancement of the production level of automobiles (which included passenger vehicles, commercial vehicles, two wheelers and three heelers) from 2 million in 1991 to 11. 17 million vehicles in 2008-09. 10 The above measures taken by the Indian Government made India the new launch pad for global car manufacturers like Honda, Ford, Hyundai, General Motors, etc. Rising level of income of the Indians, availability of easy credit facility, relaxations in regulations by the Indian government in terms of import tariffs and equity regulations could be attributed as major reasons for this upsurge. The case concentrates on the mid-size car segment in India. It analyzes the reasons for the growth of this segment and the contemporary growth trends that it shows. The important issues that the case raises are: How is the impact of various external factors shaping this segment and what would be the future of this segment? Mid-Size Car Segment in India A mid-sized car11 is referred to as an automobile whose size lay between a small-sized car (Mini and Compact) and a full-sized car (Premium and Luxury). 12 It is generally priced between INR 3 lakh13 (US$6,953. 41) and INR 8 lakh (US$17,582. 2) with a carrying capacity of 4 passengers (2 adults and 2 children). The major players in this segment include Tata Motors, Maruti Suzuki, Hyundai Motors India, Ford India, General Motors India, Honda Siel India, Mahindra-Renault and Hindustan Motors (HM). Between the financial years, 2004-05 and 2009-10, the production of passenger vehicles in India rose from 1,027,858 units to 2,078,392 units, a phenomenal rise of more than 100% in production in just fi ve years. But during the same time period (2004-05 to 2009-10), the 5 6 7 8 10 11 12 13 Indian Automotive Industry includes Automobile Industry and Auto Component Industry. INR = Indian Rupee. Exchange Rate: 1 US$ = INR 45. 50 (applicable as on March 20, 2010). Figures of 2007 has been taken from Annual Report 2007-08, Ministry of Heavy Industries and Public Enterprises, Government of India. Figures as on 2006-07. Source: Annual Report 2007-08, Ministry of Heavy Industries and Public Enterprises, Government of India. http://www. ibef. org/industry/automobiles. spx Refer to Appendix for details on classification of passenger cars. http://auto. indiamart. com/cars/mid-size-cars. html 1 lakh = A Hundred Thousand. 61 The Indian Mid-Segment Passenger Car Industry production of the mid-size cars could not keep pace with the massive increase in the passenger vehicles in India and it increased by just 40. 5% (see to Table 1). As a result, the share of mid-size cars with respect to the total passenger vehicles produced dropped from more than 18% in 2004-05 to less than 13% in 2009-10 (see Table 2). Table 1: Total Production of Passenger Vehicles in India Indicator Total Production Total Mini Cars Production Total Compact Cars Production Total Mid-Size Cars Production Total Executive Cars Production Total Premium Cars Production Total Luxury Cars Production MUVs Production Figures in Units 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 1,027,858 1,112,794 1,322,739 127,175 614,137 187,345 26,673 5,017 140 67,371 98,047 714,985 200,019 27,660 5,333 89 66,661 99,400 881,665 212,763 39,478 4,477 249 84,707 ,531,545 1,619,095 2,078,392 81,179 245,972 44,166 5,745 525 105,333 62,323 229,239 33,526 7,527 543 102,128 69,195 263,352 42,293 9,092 375 151,908 1,048,625 1,183,809 1,542,177 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database Table 2: Segment-Wise Share in Production of Passenger Vehicles in India Indicator Total Mini Cars Production Total Compact Cars Production Total Mid-Size Cars Production Total Executive Cars Production Total Premium Ca rs Production Total Luxury Cars Production MUVs Production Figures in Percentages 2004-05 12. 7 59. 75 18. 23 2. 60 0. 49 0. 01 6. 55 2005-06 8. 81 64. 25 17. 97 2. 49 0. 48 0. 01 5. 99 2006-07 7. 51 66. 65 16. 09 2. 98 0. 34 0. 02 6. 40 2007-08 5. 30 68. 47 16. 06 2. 88 0. 38 0. 03 6. 88 2008-09 3. 85 73. 12 14. 16 2. 07 0. 46 0. 03 6. 31 2009-10 3. 33 74. 20 12. 67 2. 03 0. 44 0. 02 7. 31 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database A sign of growing economy in India is that since 2004-05 the sale of passenger vehicles always exceeded the production of passenger vehicles (except in the year 2007-08) (refer to Tables 1 and 3). Between 2004-05 and 2009-10, the sale of passenger vehicles also showed phenomenal growth of more than 100% (refer to Table 3). Of the total vehicles sold between 2004-05 and 2009-10, the share of mid-size cars dropped from just less than 20% to just over 14% (refer to Table 4). These trends have begun to cause substantial worry among the producers of the mid-size cars and they have started to explore the factors that are influencing such a trend. 62 The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 Table 3: Total Sales of Passenger Vehicles in India Indicator Total Car Sales Total Mini Car Sales Total Compact Cars Sales Total Mid-Size Cars Sales Total Executive Cars Sales Total Premium Cars Sales Total Luxury Cars Sales MUV Figures in Units 2004-05 1,047,109 124,447 617,837 206,888 25,646 5,876 155 66,260 2005-06 1,119,657 1,00,422 7,00,046 217,849 27,529 6,261 91 67,459 2006-07 1,353,574 96,103 890,504 235,355 40,964 5,978 249 84,421 2007-08 2008-09 2009-10 1,516,716 1,659,777 2,120,366 87,003 249,152 42,195 6,209 862 101,871 63,992 271,662 33,641 9,042 1,093 107,767 69,004 299,175 46,686 11,455 1,265 151,869 1,029,424 1,172,580 1,540,912 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database Table 4: Segment-Wise Share in Sales of Passenger Vehicles in India Indicator 2004-05 Total Mini Car Sales Total Compact Cars Sales Total Mid-Size Cars Sales Total Executive Cars Sales Total Premium Cars Sales Total Luxury Cars Sales MUV 11. 88 59. 00 19. 76 2. 45 0. 56 0. 01 6. 33 2005-06 8. 97 62. 52 19. 46 2. 46 0. 56 0. 01 6. 02 Figures in Percentages 2006-07 7. 10 65. 79 17. 39 3. 03 0. 44 0. 02 6. 24 2007-08 5. 74 67. 87 16. 43 2. 78 0. 41 0. 6 6. 72 2008-09 3. 86 70. 65 16. 37 2. 03 0. 54 0. 07 6. 49 2009-10 3. 25 72. 67 14. 11 2. 20 0. 54 0. 06 7. 16 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database The major players in the mid-size segment of the passenger car industry in India has seen lot of upheaval between 2004-05 and 2009-10. As far as production figures, in 2004-05 are concerned, Tata Motors emerged as the market leader with the production of 41,103 u nits. It was closely followed by Honda Siel, Maruti Suzuki and Hyundai Motors. But, by 2009-10, Tata Motors not only lost its leadership position, it was nowhere near the top three players as far as the production of mid-size segment passenger cars in India were concerned. With the production of 99, 877 units or nearly 38% of the total mid-size cars produced in India, Maruti Suzuki had taken over the market leader’s position in this segment. It was followed by Hyundai Motors and Honda Siel (refer to Tables 5 and 6). Sales figures of mid-size segment passenger cars showed a completely different scenario from what was seen at the production front. In 2004-05, Ford India was the market leader with sales of 47,431 units, which translated into a market share of nearly 23%. It was The Indian Mid-Segment Passenger Car Industry 63 Table 5: Company-Wise Production of Mid-Size Cars in India Indicator Ford India Pvt. Ltd. Production Mid-Size Cars (4001-4500 mm): General Motors India Pvt. Ltd. Production (Mid-Size Cars) Hindustan Motors Ltd. Production (Mid-Size Cars) Honda Siel Cars India Ltd. Production (Mid-Size Cars) Hyundai Motor India Ltd. Production (Mid-Size Cars) Maruti Suzuki Ltd. Production (Mid-Size Cars) Tata Motors Ltd. Production (Mid-Size Cars) Mahindra Renault Pvt. Ltd. Production (Mid-Size Cars) Figures in Units 2004-05 25596 11036 14371 33036 30712 31491 41103 NA 2005-06 25294 4202 14909 37924 42288 31062 44247 NA 2006-07 39431 10337 12456 40147 41071 30465 37625 580 2007-08 33139 5574 10797 41901 47040 50596 30272 26653 2008-09 22439 2858 6940 36840 58873 73928 12957 14404 2009-10 28062 3832 9063 45980 46741 99877 23572 6225 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database Table 6: Company-Wise Share in Production of Mid-Size Cars in India Indicator Ford India Pvt. Ltd. Production Mid-size cars (4001-4500 mm): General Motors India Pvt. Ltd. Production (Mid-Size Cars) Hindustan Motors Ltd. Production (Mid-Size Cars) Honda Siel Cars India Ltd. Production (Mid-Size Cars) Hyundai Motor India Ltd. Production (Mid-Size Cars) Maruti Suzuki Ltd. Production (Mid-Size Cars) Tata Motors Ltd. Production (Mid-Size Cars) Mahindra Renault Pvt. Ltd. Production (Mid-Size Cars) Figures in Percentages 2004-05 13. 66 5. 89 7. 67 17. 63 16. 39 16. 81 21. 94 NA 2005-06 12. 65 2. 10 7. 45 18. 96 21. 14 15. 53 22. 12 NA 2006-07 18. 54 4. 86 5. 86 18. 88 19. 31 14. 33 17. 69 0. 27 2007-08 13. 47 2. 27 4. 39 17. 03 19. 12 20. 57 12. 31 10. 84 2008-09 9. 79 1. 25 3. 03 16. 07 25. 8 32. 25 5. 65 6. 28 2009-10 10. 66 1. 46 3. 44 17. 46 17. 75 37. 93 8. 95 2. 36 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database 64 The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 followed by Tata Motors, which had a market share of 19. 5%. Honda Siel was at the third position with market share of around 16%. Just five yea rs down the line, in 2009-10, Maruti Suzuki took the coveted position of the market leader with market share of more than 33%. Tata Motors continued to enjoy the second position (market share = 19. 23%), followed by Hyundai Motors (Market Share = 16. 2%) (refer to Tables 7 and 8). Ford India tumbled from the first spot in 2004-05 to the fifth spot in just five years. This shows the increasingly dynamic nature of the mid-size segment of the passenger car industry in India. Table 7: Company-Wise Sales of Mid-Size Cars in India Indicator Ford India Pvt. Ltd. Sales Mid-Size Cars (4001-4500 mm): General Motors India Pvt. Ltd. Sales (Mid-Size Cars) Hindustan Motors Ltd. Sales (Mid-Size Cars) Honda Siel Cars India Ltd. Sales (Mid-Size Cars) Hyundai Motor India Ltd. Sales (Mid-Size Cars) Maruti Suzuki Ltd. Sales (Mid-Size Cars) Tata Motors Ltd. Sales (Mid-Size Cars) Mahindra Renault Pvt. Ltd. Sales (Mid-Size Cars) Figures in Units 2004-05 47,431 10,650 14,609 32,767 29,828 29,702 40,454 na 2005-06 43,154 4,710 14,893 37,586 41,683 32,006 43,363 na 2006-07 62,808 10,726 12,334 40,489 39,003 29,781 39,462 0 2007-08 31,569 5624 11,005 40,550 48,171 49,402 36,859 25,891 2008-09 23,927 3,010 7,098 38,284 56,538 76,039 51,732 15,034 2009-10 28,004 3,874 9,039 45,082 49,412 99,854 57,532 6,332 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database What is interesting to note is that just eight players are active in this segment, though the intense rivalry is limited to the top four or five players only. More and more international players like Volkswagen, Renault (without Mahindra and Mahindra (M&M)), Skoda and Fiat are introducing their products in this segment. This indicates a further increase in the intensity of the competition among the existing and the new players in the near future. To survive in such a highly competitive scenario, the existing players in the mid-size passenger cars segment will be forced to invest a considerable portion of their sales in research and development in order to produce new and better variants. This will be greatly beneficial for the Indian consumers. Indian Passenger Car Industry – An Attractive Destination According to the Indian Commerce Minister Kamal Nath, India is an attractive destination for global automobile manufacturers despite not having any specific trade The Indian Mid-Segment Passenger Car Industry 65 Table 8: Company-Wise Share in Sales of Mid-Size Cars in India Indicator Ford India Pvt. Ltd. Sales Mid-Size Cars (4001-4500 mm): General Motors India Pvt. Ltd. Sales (Mid-Size Cars) Hindustan Motors Ltd. Sales (Mid-Size Cars) Honda Siel Cars India Ltd. Sales (Mid-Size Cars) Hyundai Motor India Ltd. Sales (Mid-Size Cars) Maruti Suzuki Ltd. Sales (Mid-Size Cars) Tata Motors Ltd. Sales (Mid-Size Cars) Mahindra Renault Pvt. Ltd. Sales (Mid-Size Cars) Figures in Units 2004-05 22. 93 5. 15 7. 06 15. 84 14. 42 14. 36 19. 55 NA 2005-06 19. 81 2. 16 6. 84 17. 25 19. 13 14. 69 19. 91 NA 2006-07 26. 70 4. 56 5. 24 17. 21 16. 58 12. 66 16. 78 0 2007-08 12. 67 2. 26 4. 42 16. 28 19. 33 19. 83 14. 79 10. 39 2008-09 8. 81 1. 11 2. 61 14. 09 20. 81 27. 9 19. 04 5. 53 2009-10 9. 36 1. 29 3. 02 15. 07 16. 52 33. 38 19. 23 2. 12 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database agreements in this regard. 14 This is because there is an extremely low penetration level of cars in India (7 cars per thousand). 15 In addition, majority of the Indian population consists of youth having a median age of approximately 25 years16 and the population that fell in the working age g roup is 58% (approximately) which is estimated to increase to around 60% in the future. 7 This indicates an increase in the disposable income, which is likely to raise the penetration level of cars in India (as is evident from the current trend in the passenger car production and sales in India). These developments have made India an attractive destination for the global automobile companies. Auto majors18 like Ford, Honda, Hyundai, etc. , have not only entered into the mid-size segment of the Indian Passenger car industry but has also set up their manufacturing base in India. India’s liberal policy in terms of regulation has lowered the entry barriers for new entrants in the mid-segment of the passenger car industry. This has induced severe competition marked by high aspirations and new launches by existing players like M&M, which in tie up with French car manufacturer Renault has launched Logan. Since this offering is not doing very well in the Indian market, Renault has decided to introduce new model of cars in India on its own, without any partner. Ford India is 14 15 16 17 18 http://www. surfindia. com/automobile/industry-investment. html Auto Motive Mission Plan (ibid). https://www. cia. gov/library/publications/the-world-factbook/geos/in. html#People http://populationcommission. nic. in/facts1. tm (Here the working age is considered between 15 years to 60 years), Figures as in 2001. Center for Monitoring of Indian Economy: Industry Analysis Services Database. The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 66 targeting to improve its position through aggressive marketing and by increasing its investment in manufacturing. 19 Moreover the existing players like Tata Motors, Maruti and Fiat are also planning to launch new models in this segment. 20 Intensifying the competition, Fiat India has launched Linea and Grand Punto in the Indian mid-size car segment. The Indian Customers A study on Indian consumers, conducted by Mckinsey Global Institute, 21 discusses the income level of the Indian consumers with the growth in the Indian economy. The report predicts that if India’s growth continues unabated, then the rise of over 291 million people over desperate poverty line by 2025, will make it the fifth largest consumer market in the world. 22 Moreover, the reports forecast a massive rise in the number of Indian middle-class to 583 mn by 2025. The report also discusses a rise in the average household disposable income from INR 113,744 (US$2,499. 7) in 2005 to INR 318,896 (US$7008. 70) by 2025. These results indicates a rise in the consumption level of the Indian consumers and shift in the consumption pattern from necessities towards discretionary consumption which include expenditure on transportation in the form of passenger cars. The findings of the report also reveal a change in spending habits of the rich urban households which con verges with that of their counterparts in developed countries and their priority expenditure includes purchase of branded apparels, foreign vacations and purchase of passenger cars. Other reasons (apart from economic growth) cited by the report include availability of easy consumer financing, tendency of the people to rely more on their personal vehicles and reduction in the prices of the passenger cars. Population commission report indicates that majority of the Indian population consists of youth with increasing disposable income. 23 According to the findings of CSMM-BW Customer Survey 2006-07, Indian consumers are discerning and are of highly demanding nature, which make them a tough nut to crack for the marketers. 4 The survey measures the attitude of the Indian customers towards various companies using two key dimensions viz. Customer Experience (how the customers rate the firm’s performance) and Customer Loyalty (extent of customer’s goodwill a firm enjoys) covering 16 products and services. The results of the survey reveal the rising expectations of the Indian consumers which the marketers are finding difficult to meet on a consistent basis. The above result is attributed to the churn that has taken place post liberalization in the Indian economy. 19 20 21 22 23 24 http://www. hinduonnet. om/businessline/2000/06/24/stories/192402fr. htm http://auto. indiamart. com/cars/mid-size-cars. html www. scribd. com/doc/47945/McKinsey-MGI-india-consumer-full-report Desperate poverty has been defined in the study as people with an annual income of less than INR 90,000 (US$1850. 33). Source: http://populationcommission. nic. in/facts1. htm (Here the working age is considered between 15 years to 60 years), Figures as in 2001. Customer Satisfaction Management and Measurement (CSMM) A Specialized Unit of Market Research Firm IMRB International (BW – Business World): Marketing White Book 2001-08). 7 The Indian Mid-Segment Passenger Car Industry The report also discusses about the availability of new and better choices for Indian consumers due to opening up of the Indian economy post liberalization. This development, according to the report, coupled with increase in their income level is the major reason for the rise in consumer expectations about various products and services that they purchased. The inability of the marketers to meet their customers’ expectations and the availability of newer and better alternatives could be seen as one of the ajor reasons for the decline in consumer loyalty towards various players operating in the market. Rising disposable income of the working population and increase in the number of car models introduced by different companies operating in India, has increased the array of choice for the Indian consumers. With new players entering into the lucrative Indian domestic market and with the current players introducing new models in different segments, the bargaining power of the Indian customers is increasing. This has resulted in a decline in consumer loyalty towards a particular player. In order to compete in the Indian market, car-makers need to manufacture and sell products that carry the highest customer value. To achieve this goal, they need to provide European-quality cars at Asian prices. Price is cosidered as the crucial selling point in the market. 25 However, rise in the purchasing power of the Indians, increasing competition in the Indian market, stress on driving comfort and life-cycle costs (especially costs related to fuel) are also becoming important factors for potential car buyers in India. The Indian Auto Component Industry The Indian auto component industry, apart from IT industry, is believed to have the potential to be globally competitive. Robust growth in the Indian automobile industry seems to have triggered an upsurge in the Indian auto component industry. The Indian automotive component industry supports the automobile manufacturers by supplying them with automobile parts like engine parts, electrical parts, brakes, steel equipments, etc. It is characterized by the presence of around 500 organized manufacturers and 1,000 unorganized manufacturers. 6 Similar to the passenger car industry, the Indian auto component industry too has witnessed a robust growth between 1995 and 2005, which has made it one of the fastest growing industries in India having achieved a growth rate of 28% during the period ranging between 1995-98, 24% in 2003, 16% in 2004 and 15% in 2005. 27 This trend is expected to continue in the future as well. The Automotive Mission Plan (2006-16) reports that the turnover achieved by Indian auto-component industry would be over US$14 bn in 2005-06 and US$16 bn in the financial year 2006-07. 8 The supreme capability of Indian auto manufacturers is evident, from the launch of indigenized passenger vehicles like Tata Indica, Tata Nano, Mahindra Scorpio, etc. , by various Indian automobile players. Moreover, global auto majors like Ford 25 26 27 28 Source: http://findarticles. com/p/articles/mi_m0KJI/is_3_118/ai_n16118939 Report by the working group on Automotive Industry, Eleventh Five Year Plan (2007-2012), Department of Heavy Industries, Ministry of Heavy Industries and Public Enterprises, India (August 2006). According to ACMA – Mckinsey Vision 2015, the industry has reported a growth rate of 20% between 2000-05. According to ACMA – Mckinsey Vision 2015. The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 68 Motors, Honda Siel, Hyundai Motors, etc. , are also setting up their manufacturing base in India. They are leveraging the support of high quality auto component supplier’s base in India in order to reduce their cost of production. 9 The presence of high quality component suppliers is one of the major reasons for global majors for setting up manufacturing facilities and make India their export hub. The potential for the Indian auto component industry, according to The ACMAMcKinsey Vision 2015 document is estimated to be US$40-45 bn by 2015. 30 India’s auto component industry had the capability to manufacture the entire range of autocomponents, such as engine parts, drive, transmission parts, suspension and braking parts, electrical parts, body and ch assis parts, with engine parts making nearly a third of all exports. Therefore, the contribution made by exports is likely to play a significant role in achieving the aforesaid potential, which is evident from the fact that the industry achieved growth rate (in exports) of 25% during 2000-05 and is expected to grow at 34% during the following decade. 31 Availability of a Wide Array of Choices for the Indian Customers Compact cars have emerged as a dominant player (refer to Table 4) in the Indian passenger car industry controlling more than 60% of the units sold in the last five years. 32 The sales of the small car (particularly compact size cars) in India has exceeded the sales of cars in any other segment. So the biggest threat in terms of substitutes for the mid-sized cars is the small cars especially the compact size cars. With the coming of Tata Nano, which is priced at about US$2500-US$2800 per unit, the threat from the small cars was expected to be further magnified. The booming market of passenger cars in India was facing threat from a multitude of factors, one of them being the Multi-Utility Vehicles (MUVs) (refer to Table 9). The MUVs, as the name suggests, are the vehicles with multi-usage capabilities. Popular especially with the large families, the concept of a MUV no doubt has many takers Table 9: Increase in Sales of MUVs Between 2004-05 and 2009-10 Years Total Units of MUVs Sold Percentage Increase 2004-05 180,865 – 2005-06 198,991 10. 02 2006-07 224,705 12. 92 2007-08 251,567 11. 95 2008-09 228,655 –9. 11 2009-10 275,556 20. 51 Source: Center for Monitoring of Indian Economy: Industry Analysis Services Database 29 30 31 32 Ford India awarded Q1supplier status to 10 suppliers to help them export their products to Ford worldwide. Reported by a report on Indian automotive industry by Indian Brand Equity Foundation- http://www. ibef. org/ download/Automotive_sectoral. pdf) http://www. ibef. org/industry/autocomponents. aspx According to ACMA-McKinsey vision 2015, exports by auto components manufacturers are expected to contribute 50% of their growth (http://www. ibef. org/industry/autocomponents. aspx) Compact cars and mini cars have been taken together and are consi dered to be part of small cars. 69 The Indian Mid-Segment Passenger Car Industry in India. All the leading automobile players in India, including the indigenous ones such as the Tata Motors, HM, M&M as well as the foreign ones are expanding their presence in the MUV segment of the Indian automobile market. MUVs with their multi-usage potentiality has been able to gain immense popularity in India. In the recent years many of the automobile companies have engrossed themselves in the manufacturing of MUVs, eying the huge potential market in India and abroad. Automobile firms such as the likes of Maruti Udyog, Tata Motors, M&M and HM have come up with some of the finest models of MUV. HM, one of the oldest auto makers in India, has launched MUVs like Pajero, Pushpak, and Trekker, in the Indian market, with technical collaboration with foreign automakers. 33 The first two could not make substantial headway in the markets while the Trekker is getting some semblance of popularity in the rural pockets of the country. M&M too has come up with a range of MUVs like Mahindra Voyager, Mahindra Hard Top Range, Mahindra CL Range and variants of Mahindra MM Range comprised the MUVs from the M&M stable. Mahindra Scorpio, an SUV (Sports Utility Vehicle) that had been conceptualized and designed by automotive division of M&M, has been quite successful not only in India but also in other countries like Russia, France, Spain, and Portugal. 34 This success could be attributed to its contemporary design and technology. An upgraded version of Scorpio known as ‘New Scorpio’ was launched with additional features. Tata Motors has also modified its versions of Tata Safari and Tata Sumo and has come up with its own range of MUVs. Chevrolet, Hyundai, Ford and Toyota, the foreign auto majors too have their own share of MUVs in the Indian MUV segment. Another threat to the passenger car market is that international car rental firms are making a beeline for the Indian shore with almost a dozen car rental brands expected to enter the market soon. 35 Several International players like Hertz, Europcar, Leaseplan and Avis among others have already established their presence in the country, while others like, Thrifty, Dollar, Enterprise and Vanguard’s brands like Almo and National among others are also said to be firming up their Indian plans. This sudden rush to India has been attributed to a slump in the US and European market. However, in spite of being US$2. 4 bn, car rental industry in India is highly unorganized. The market share of organized players in car rental industry is just 3%. 36 However, the industry, on the whole, has been seeing a buoyant growth of about 35-50% in the last two years (ibid). Public transport like buses and railways also form an important means of transportation in the Indian cities especially in t he urban areas. 37 Despite the growth in the number of private vehicle owners in middle income segments in the metro cities, a substantial number of commuters are still dependent on the public transport. Hundred 33 34 35 36 7 Source: http://auto. indiamart. com/hindustan-motors/ http://en. wikipedia. org/wiki/Mahindra_Scorpio Source: http://www. ibef. org/artdisplay. aspx? cat_id=60&art_id=16173 http://economictimes. indiatimes. com/News/News_By_Industry/Dozen_car_rental_brands_to_drive_into_India _soon/ articleshow/2225650. cms http://www. urban-age. net/10_cities/07_mumbai/_reflections/india_Tiwari. html The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 70 million out of 235 million people living in the Indian cities belong to lower income segment who cannot afford to own a private vehicle. Currently, many state governments have taken up various initiatives regarding improving the intra-city transportation by allowing private operators to run buses within the city, introducing new and better means of transportation like metro rail in Delhi, new buses, investment in road infrastructure like making new roads and widening of existing roads, etc. These initiatives, coupled with increase in the fuel prices, present a potential threat to the sales of the passenger cars. 38 The sales of luxury cars, though not significant in the current scenario, might pose a threat in the future. The average Indian is no longer satisfied with the normal automobile offerings, car enthusiasts wanted to feel precious and pampered and feel the need to enjoy a superior lifestyle. Perhaps these expectations are molding the new class of affluent Indians to possess top brand vehicles, regardless of their prices. In addition, the World Wealth Report 2005-06, published by Merrill Lynch and Capgemini, states that India recorded the world’s second fastest growth at 19. 3% in the number of high net-worth individuals in 2005. 39 Moreover, easy availability of credit financing40 has led to increased demand for bigger and better cars. Foreseeing the Indian market potential, major luxury automakers were setting up their offices in India to cater to the rich people’s fancy for trendy and luxurious cars. Mercedes and BMW have offered products at a starting price of INR 25-30 lakh (US$54,945-65,934), whereas the Maybach has lured the consumers to pay as much as INR 5 cr (US$1,098,901) to drive in the lap of luxury. Other motor giants like Volkswagen, Audi, Lamborghini, Rolls Royce Phantom, Bentley, and Porsche have already joined the luxury car revolution in India. Conclusion The mid-size passenger car segment is currently passing through a dynamic stage. Growth in the Indian middle-class and easy availability of credit coupled with new launches and attractive pricing by the players will ensure its availability and hence will facilitate the growth of this segment. However, what the future holds for it, only time can tell. ? 38 39 40 Figures as on November 2007. www. capgemini. com/industries/financial/solutions/wealth/wwr05_archive www. scribd. com/doc/47945/McKinsey-MGI-india-consumer-full-report 71 The Indian Mid-Segment Passenger Car Industry Appendix Classification of Passenger Cars41 Small Cars or Compact Cars Small cars are classified according to the price range which varies from 1 to 3 lakh. It has the capacity to carry 4 passengers—2 adults, 2 children. These are basically entry level cars which are preferred by service group and middle income group. These cars are manufactured by—Maruti Udyog, Tata Motors and Reva. While companies like Volkswagen, etc. , are yet to launch their models in the market. Mid-Size Cars A mid size car is an automobile with a size between that of compact and full size cars. The price range of mid-size cars is between Rs. to 8 lakh. The mid-size cars have the capacity to carry 4 passengers—2 adults and 2 children. The credit of manufacturing these cars goes to companies like—Fiat India, Ford, General Motors, Hindustan Motors, Hyundai Motors, Maruti Udyog, Tata Motors, etc. Executive Cars An Executive Car segment includes cars that lie between the mid-sized cars and premiu m cars in terms of price (range lies between Rs. 5 lakh to 10 lakh) and seating capacity. It includes cars from major manufacturers like Daimler Chrysler, Hindustan Motors, General Motors, Toyota Kirloskar, Skoda India, Hyundai Motors and BMW. Premium Cars Premium cars fall within the price range of Rs. 7 to 15 lakh. They have the capacity to carry 5 passengers. These cars mainly target higher income group. Premium cars were launched by Audi India, Ford Motors, General Motors, Honda Motors, Hyundai Motors, Skoda Auto, Mitsubishi and Toyota Motors. Luxury Cars Luxury cars are very expensive and their price range is above Rs. 20 lakh. These cars are preferred by the high income group. Luxury cars have the capacity to carry at the most 6 passengers. So far companies like BMW, Daimler Chrysler, Porsche, Rolls Royce, etc. , have introduced these cars in India. Reference # 33J-2010-09-04-01 41 www. auto. indiamart. com/cars (accessed on January 10, 2008). The IUP Journal of Business Strategy, Vol. VII, No. 3, 2010 72 Copyright of IUP Journal of Business Strategy is the property of IUP Publications and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.